DATE: OCTOBER  2019 – TIME: 12:00PM to 7:00PM – N TRYON ST. FROM TRADE TO 8TH ST.

Join us as we come together to celebrate and enjoy Latin American culture in uptown Charlotte! Connect with the 60,000 attendees expected to join in Charlotte’s Official Hispanic Heritage Festival in 2019.

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Event Overview

The 7th Annual Hola Charlotte Festival will be hosted by Norsan Media in partnership with various Uptown cultural organizations. This is the largest Hispanic Heritage event organized in Charlotte highlighting Latin American culture and all its richness. The event engages both general market and Hispanics of all backgrounds and ages. It features nationally recognized entertainers and a Latin American cultural village highlighting the heritage and culture of 15 Latin American countries – providing an avenue for sponsors to brand their products. Hola Charlotte Festival is highly publicized through multiple partners, a robust press campaign, and an extensive Hispanic media campaign via Norsan Media’s multiple platforms.

Event Highlights

Latin American Cultural Village
Authentic Latin American Food and Beverage
Nationally Acclaimed Latin American bands and Artists
Latin American Art Street Show/Meet and Greet Local Artist
Cultural Dance Performances
Charlotte Cultural Partner Pavilion
Zumba Demos and Instruction
Hispanic Heritage and Contemporary Fashion

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Why Celebrate Hispanic Heritage?

Each year, Americans observe National Hispanic Month from September 15 to October 15 by celebrating the histories and cultures of American citizens whose ancestors come from Mexico, the Caribbean, and Central and South America. Therefore, Norsan Media invites the entire community to celebrate the heritage, food, music, dance, and art of all Latin American culture!

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Latin American Cultural Village

Cultural organizations from across Charlotte will come together to create a cultural heritage environment and celebrate our traditions. Countries such as Colombia, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, México, Argentina, Bolivia, Brazil, Chile, Ecuador, Dominican Republic, Puerto Rico, and Perú will be represented at the event.   

Each country will proudly display authentic items and musical instruments from their native land in their own booth.  Attendees can enjoy music, visit each “village” and learn about different cultures in a friendly environment, and who knows?
Maybe even try on a typical attire from Latin America.

Charlotte Cultural Partner Pavilion

Prestigious Charlotte museums, schools, and cultural organizations will come together to form the Charlotte Cultural Partner Pavilion again in 2018. The Pavilion showcases what these organizations offer to both the Hispanic community and the general market. The partners provide family friendly activities and bilingual information to festival goers throughout the day! The partners also support the festival by spreading the word and inviting their members to join in this unique experience.

Our Past & Present Sponsors Include:

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